The speed to which leadership positional change are increasing and the performance gap between the top quartile and everyone else. To ensure competitiveness and the ability to meet these trends, strategists must understand, adapt and compete with a much broader range of strategic initiatives, each requiring distinct approaches and capabilities. Strategy is more necessary than ever.

At CFA, we focus on strategy at two levels: Corporate & Business Unit

We encompass both human capital and technology elements, amongst other areas that contribute to strategy as a whole, across most industry sectors.

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Corporate Strategy

The role of corporate strategy is to ensure that the value of the entity continues to grow and serve a market need, whilst being more valuable as a whole than the sum of its subsidiaries.

Developing an effective corporate strategy requires relentless focus on value creation and how that can be achieved.

Setting a clear, shared, long-term vision that motivates people and engages investors asking questions such as where are we trying to get to in the long-term? What really matters in the short- term to enable our long-term vision to be fully realised? Then define a portfolio strategy to realise the vision. Which of our businesses makes sense to continue – which ones should we be in? Where do we need to be and what do we not need to do anymore? Finally, establish the corporate policies and processes that reflect the corporation's parenting approach. How do we connect strategy to value creation through the subsidiaries, using technology and inevitably the most important, through our people?

At CFA, we support businesses and entities to consider taking a step back and thinking about purpose and strategy. Hard questions and tough decisions provides clients with clarity and purpose – key elements of having a strategy that one believes in.

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Business Unit

Every business unit within a firm requires a specialised strategy as part of a larger corporate in order to both prevail over existing and potential rivals, whilst being in line with the corporate strategic direction as a whole.

Today, the volatility in the market, characterised by technology disruption and boundless industry competition, creating and implementing a winning strategy is tougher than ever and so, will continue the same trend long-term. Business unit strategy is a critical complement to corporate strategy. If corporate strategy is about determining the optimal allocation of capital across a portfolio of strategic business units, the objective of business unit strategy is to decide how best to deploy that capital to create value. A business unit only prospers if it can satisfy the changing needs of its chosen customers both more fully and more profitably than its competitors.